Brands That Survived the Pandemic Met New Societal Needs

Lessons from Uber's response during lockdown

Fine-tune your media, marketing and technology strategies at the Convergent TV Summit on October 25 with expert insights and strategies from the pros. Register now to save 35% on your pass.

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Twitter’s Caitlin Rush encourages brands to take a people-first approach to problem-solving. Below, in her own words, she shares the example of Uber’s effective response during pandemic lockdown—which led to positive sentiment on Twitter—and three ways for brands to keep authenticity and fulfillment at the forefront.

It probably doesn’t need to be said that the last 19 months changed our lives in ways we couldn’t have imagined before.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in