You Can Thank Prohibition for Martinelli's Sparkling Cider

As Americans drink less, virgin champagne is increasingly welcome among adults

When Prohibition became the law of the land in 1919, the near-immediate effect (apart from taking everyone’s favorite libations away) was economic disaster. Across the country, countless companies went out of business: breweries, restaurants and taverns closed their doors. Truckers who hauled beer lost their routes. Even barrel makers laid down their mallets.

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This story first appeared in the Nov. 25, 2019, issue of Adweek magazine. Click here to subscribe.

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