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For the second time this year, the social network X (formerly Twitter) plans to relax its advertising rules for cannabis companies.
Though details were scant, the sneak peek at the new policy came at the recent Benzinga Cannabis Capital Conference, with X’s sales and partnership executive Alexa Alianiello saying that feedback from the industry spurred the move.
Alianiello’s appearance at the gathering in Chicago—a semiannual event that draws hundreds of analysts, investors, C-suite execs and cannapreneurs—continues X’s charm offensive on the weed world.
The platform set a precedent in media by lifting