Adapting to Crisis

With Stores Shut, Parachute Brings Its Design Expertise Online

The DTC bedding brand is ramping up a one-on-one virtual styling service

Ariel Kaye, CEO of Parachute, leaning on a bed
CEO Ariel Kaye said Parachute fast-tracked a more widespread debut of its online program due to store closures mandated by the pandemic. Parachute

By Diana Pearl

April 30, 2020

Parachute, the direct-to-consumer bedding and home brand, is bringing its in-store experience online.

Diana Pearl
@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.
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