With Stores Shut, Parachute Brings Its Design Expertise Online
The DTC bedding brand is ramping up a one-on-one virtual styling service

CEO Ariel Kaye said Parachute fast-tracked a more widespread debut of its online program due to store closures mandated by the pandemic.
Parachute

Parachute, the direct-to-consumer bedding and home brand, is bringing its in-store experience online.