Adapting to Crisis

With Stores Shut, Parachute Brings Its Design Expertise Online

The DTC bedding brand is ramping up a one-on-one virtual styling service

Ariel Kaye, CEO of Parachute, leaning on a bed
CEO Ariel Kaye said Parachute fast-tracked a more widespread debut of its online program due to store closures mandated by the pandemic.Parachute
Headshot of Diana Pearl
By Diana Pearl

April 30, 2020

Parachute, the direct-to-consumer bedding and home brand, is bringing its in-store experience online.

Headshot of Diana Pearl

Diana Pearl

Diana is the brand marketing editor at Adweek and managing editor of Brandweek.

Recommended articles
Related Articles

A group of people posing

Life in Quarantine

In the Time of Coronavirus, Online Fitness Platform Obé Has Its Moment

By Diana Pearl

Adapting to Crisis

Hitting Record Highs, Americans Spent Over $5 Billion on Thanksgiving This Year

By Diana Pearl

Adapting to Crisis

Meijer’s Holiday Ad Confronts the Way It All Feels ‘Wrong’ This Year

By T.L. Stanley

Hotels

Santa Decides ‘You’ve Been Good Enough’ for 2020 in Virgin Hotels’ Forgiving Ads

By T.L. Stanley

Microlearning
View All


The Power of Advertising on the Second Screen


Understanding How Social Values Can Help Brands Build Trust and Make Connections


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI

You Might Like


Busting the Myth of “Too Hard” in Advertising

By Oz Etzioni, CEO, Clinch


Want Addressability? Choose Mobile, Not CTV

By Krista Thomas, SVP and Global Head of Marketing, InMobi


These Are the Social Channels That Delivered the Best ROAS Last Year

By Smartly.io


Navigating the Fragmented Identity Landscape in 2022

By Julian Baring, Regional President - Americas, Adform