Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.
Parachute, the direct-to-consumer bedding and home brand, is bringing its in-store experience online.
In particular, the ongoing coronavirus pandemic has prompted the brand to ramp up a one-on-one virtual styling service, where consumers can work with an “in-house expert consultant” to receive recommendations and home styling advice over video chat—free of charge.
Ariel Kaye, Parachute’s chief executive, said the program initially launched in the fall of 2019. But with the pandemic forcing store doors to close, the brand fast-tracked a more widespread debut.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in