Why Brands Need to Diversify When They Rely Upon Other Platforms

On top of third-party platforms, they need to invest in their own commerce sites

When ecommerce brands only put their products on one platform, they risk limitations that may affect their entire business model. Getty Images

The recent Facebook and Cambridge Analytica scandal, as well as the looming rollout of GDPR, are sending the marketing world into a speculative tizzy. There are a few early ramifications that have been starting to come to fruition that are having a material impact on the ability of brands, publishers and influencers to conduct business in the way they are accustomed and, more importantly, sell stuff and make money.

@KerryPerse Kerry Perse is the principal at Influence and Inspire Consulting.