Voice

We Need a Rebirth for Motherhood in Advertising

Did Frida put the final nail in the coffin of advertising’s 'new mom'?

frida
NBCUniversal worked with Frida Mom to ensure the 30-second version of its ad would meet broadcast standards.Frida Mom
By Shannon Gill

March 2, 2021

They say not to speak ill of the dead, but I can make an exception for advertising’s trope of “the new mom.”

Shannon Gill

Adweek opinion contributor Shannon Gill is a freelance copywriter and getting her masters degree in branding and copywriting from VCU Brandcenter in May.

Recommended articles
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

The Marketer’s Guide to Getting Even Better Results From Retail Media Platforms

By Epsilon

Partnerships Can Deliver the Growth That Ads Can’t

By Impact

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

Cracking the Code to Reach Professional Audiences

By Mediaocean

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"commerce"}