We Need a Rebirth for Motherhood in Advertising

Did Frida put the final nail in the coffin of advertising’s 'new mom'?

frida
NBCUniversal worked with Frida Mom to ensure the 30-second version of its ad would meet broadcast standards. Frida Mom

They say not to speak ill of the dead, but I can make an exception for advertising’s trope of “the new mom.”

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@floppywriter Adweek opinion contributor Shannon Gill is a freelance copywriter and getting her masters degree in branding and copywriting from VCU Brandcenter in May.
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