Postpartum Brand Frida Mom Offers Advice on Avoiding Dicks (Literal or Otherwise) After Birth

Ad from Ryan Reynolds' Maximum Effort offers solidarity in the face of countless frustrations for new moms

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

It’s well known that new mothers should avoid having sex for six weeks after birth. But in case that advice has passed you by, postpartum brand Frida Mom says it loud and clear in a new spot that spoofs medical ads: “No dicks allowed.”

And the ad doesn’t just mean avoiding dicks of the anatomical variety.

It means all dicks, including the “The Thoughtless Dick”—the friend who comes to visit the baby but completely ignores mom; the “I’ve-Been-There Dick” who uses their own experiences to let you know you’re doing it all wrong, and “The Professional Dick,” who moms may encounter at their drugstore, and who has zero intention of helping you out.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in