This Truthful Ad About Breastfeeding Will 'Push the Envelope' During the Golden Globes

Frida Mom, rejected from 2020's Oscars telecast, worked closely with NBCU on new spot featuring real mothers

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After being banned from the Oscars in 2020, female wellness brand Frida Mom will advertise on TV for the first time in this weekend’s 78th annual Golden Globe awards on NBC.

The groundbreaking campaign shows breastfeeding moms in their messy, complicated, loving and unvarnished glory. It will be one of the few instances of semi-bare breasts, breastfeeding and breast pumping ever seen during a network primetime show.

The brand partnered with NBCUniversal for the boundary-pushing ad, which will air as a 30-second cut of a longer hero video that has already been released online.

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