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In a world where Amazon reigns and other marketplaces from Jet.com to Walmart compete in offering the same convenience and effortless customer service to consumers, it’s easy to think why it might be a daunting task for any new entrant.
Imran and Cate Khan don’t see it that way, as today, their new, curated e-commerce platform, Verishop, tries to begin its ascent. Snapchat’s former head of strategy and Quidsi’s former senior vp decided to build an online retailer “because we believe by building an online retail business, you can guarantee the consumer experience,” Imran Khan said.
Verishop rolls out with 160 brands and 4,000 items for sale.