It's Beginning to Look a Lot Like the Holiday Shopping Season Will Be Defined by 5 Trends

How will inflation and a second Prime Day impact consumer behavior?


In the midst of inflation and rising interest rates—not to mention a second Prime Day—software giant Adobe released its annual holiday forecast, which found U.S. consumers will spend slightly more online this holiday season.

That’s $209.7 billion to be precise, a growth of 2.5% from 2021 when they spent $204.5 billion (although growth then was 8.6%).

As consumers grapple with tighter budgets, they will find a markedly different shopping environment in several key respects, while other trends will continue their slow and steady simmer.

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