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In the midst of inflation and rising interest rates—not to mention a second Prime Day—software giant Adobe released its annual holiday forecast, which found U.S. consumers will spend slightly more online this holiday season.
That’s $209.7 billion to be precise, a growth of 2.5% from 2021 when they spent $204.5 billion (although growth then was 8.6%).
As consumers grapple with tighter budgets, they will find a markedly different shopping environment in several key respects, while other trends will continue their slow and steady simmer.
Here’s a closer look at the five trends that will define the 2022 holiday season.
According to Vivek Pandya, lead analyst at Adobe, the biggest storyline in 2022 is inflation and how consumers will make the most of their budgets.