7 Insights on What a Second Pandemic Holiday Will Look Like

Prices and confidence are high, but retail gains and activity spikes will be lower


Who’s ready for another holiday season in a pandemic?

Most Americans, it seems.

That’s according to Adobe Analytics, which released its latest Digital Economy Index Wednesday morning. The report projects online sales will hit $207 billion in the U.S. during the 2021 holiday season, a 10% year-over-year increase.

“That is smaller than in the past but, of course, the 2019 to 2020 growth was three years packed into one,” said Pat Brown, vp of growth marketing and insights at Adobe.

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