This Burger King Discount Scales to Match a Customer’s Reduced Income

The UAE's 'Pay Cut Whopper' deal comes from Wunderman Thompson Dubai

Pay Cut Whopper promo
BK UAE offers a Whopper discount based on salary lost. Burger King UAE

When launching its new app in the U.S. in 2018, Burger King and FCB New York created Whopper Detour, which drove people from its main competitor McDonald’s to get a one-cent burger. It was one in a long line of stunts from the brand that come from various agencies.

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@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.