This Bizarre Wayfair Ad Is Most Definitely Real—And It’s Confusing Social Media Users

The story behind the sauna

The sauna Wayfair ad is now a meme on the internet. Sources: Twitter, Wayfair

Over the past week on the internet, a seemingly random Wayfair ad started showing up for people, advertising a one-person sauna. But, some of the ads were out of context and just showed a woman in what looked like a grey box.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.