Third-Party Sellers Aren’t Surprised Amazon Is Reportedly Looking at Their Data

The definition of 'aggregate data' is a point of contention

an amazon sign
A recent report confirmed what many Amazon sellers already suspected. Getty Images

An investigation by The Wall Street Journal last week found Amazon has accessed third-party seller data to inform its private label business, a practice the platform has repeatedly denied engaging in, including to Adweek.

@lisalacy Lisa Lacy is Adweek's Commerce Editor.