CPG & Grocery

The Pandemic Caused a Change in Product Sampling That's Here to Stay for Many Brands

Not only are the workarounds often easier, but they also come with plenty of usable data

illustration of various food products alongside someone in PPE — The strategy of placing samples within their natural context is one that’s picking up steam. Dusan Stankovic

By Paul Hiebert

May 17, 2021

Walk into a grocery store today and you likely won’t see an attendant offering a complimentary sample to curious shoppers.

Paul Hiebert

Paul Hiebert is Adweek's senior reporter covering CPG companies and the broader business of commerce.

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