The Ikea Catalog Has the Answers to Life, the Universe and Everything in This Funny Ad

As you might guess, that one's on Page 42

The 2020 Ikea catalog elevated Ali from couch-bound slob to global guru. What could it do for you? Memac Ogilvy

Ikea’s catalog has long inspired new approaches to organizing your dishes, linens, toys, Berglubbs and Fjällas. But what if it also contained the secrets to taking control of your entire life, including your relationships  and insecurities?

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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