Stephen Curry's Brand Could Usher In a New Era at Under Armour

The partnership with the NBA star could go a long ways toward repairing the company's image

Learn how to adapt to new shopping habits, create stand-out brand experiences and drive long-term business growth at Commerce Week. Join discussions with leaders at New Balance, WayfairRent the Runway and more, July 26–28 in NYC. Register before June 27 to save on your pass.

Look out Air Jordan.

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