Snapchat’s Newest Research Sheds Light on Where and When Its Users Like to Shop

The app is banking on data to appeal to brands

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In a bid to appeal to advertisers, Snapchat is releasing a series of reports illuminating its users’ shopping behaviors and preferences, both online and off.

The reports, dubbed Retail Footprints, look at how Snapchat users shop at big-box, apparel and luxury stores and are the company’s latest effort to become synonymous with shopping. Earlier this year, Snapchat rolled out new ecommerce offerings, from a visual search shopping tool with Amazon to shoppable Snap ads.

The big takeaway from Retail Footprints: Snapchat not only found the days and times of the month Snapchat users prefer to shop, but it also drilled down into their other interests and where they go before and after shopping.

“Brands today using foot-traffic insights are able to look at these data points for their brands in particular,” said Amy Moussavi, global consumer insights lead at Snapchat.

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