Snapchat’s Newest Ecommerce Experience Brings Together Levi’s, Disney and AR

A good old-fashioned omnichannel experience through technology

The happiest place on earth is Snapchat's latest place for an AR ecommerce play. Snapchat

In its latest attempt to stitch together augmented reality with ecommerce, Snapchat is offering shoppers at the Levi’s store in Walt Disney World’s Disney Springs the ability to buy a limited-edition Levi’s x Mickey Mouse hat directly on the app.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.