SmileDirectClub Expands Its Product Line With Walmart Partnership

Several new oral care items are coming to Walmart stores


SmileDirectClub, which went public in September 2019, is expanding beyond its most famous product of teeth aligners. The direct-to-consumer brand is debuting an oral care line that includes an electric toothbrush, toothpastes, a water flosser and more at over 3,800 Walmart stores and on walmart.com.

It’s yet another move by SmileDirectClub to expand its retail presence, while entering new categories to keep growing as a company. For some time, SmileDirectClub has sold adjacent accessories to its teeth aligner business, such as a whitening kit, but this is its largest product expansion so far.

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