Michelob Ultra—and brand ambassador Serena Williams—are returning to Super Bowl 57 with a familiar concept.
In the official teaser, Williams and Succession star Brian Cox play golf at Bushwood Country Club, the fictional course from the 1980 sports comedy Caddyshack.
“This February, Bushwood is back—and new members are taking over,” a voiceover hints as Williams attempts an unconventional shot.
Adweek was on set for the filming of the campaign in November 2022. We’ll have much more on Michelob’s Super Bowl strategy in the days leading up to the Big Game.
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