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As it prepares to open its first-ever retail locations, lingerie brand Savage X Fenty said its inaugural store in Las Vegas will feature augmented reality (AR) technology from apparel matching platform Fit:Match.
The AR tech uses body shape data—not standard measurements—to help brands match customers with the best-fitting products.
Once a Savage X Fenty customer conducts an AR body scan, Fit:Match’s algorithm analyzes their body shape to match them with a “fit twin,” which is based on the shape profile of an actual person and “functions as the shopper’s personal fit model.”
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