Saks, Yahoo Creative Studios Develop Interactive AR Selfie Filter for Instagram

All featured products are included in the Saks Holiday Gift Guide, In the Know By Yahoo Gift Guide


Luxury retailer Saks teamed up with Yahoo Creative Studios on an interactive augmented reality selfie filter for Instagram.

People visiting the Saks Instagram account can access the filter, which brings them to a Saks-inspired virtual holiday world with three different options.

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Saks/Yahoo

A glam filter with sparkle enhancements adorns users with accessories and invites them to a festive holiday party.

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Saks/Yahoo

A ski slope filter dresses them in goggles and a warm scarf.

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