As the Coca-Cola Company reevaluates its plans for the energy drink category—it discontinued Coca-Cola Energy in the U.S. and Canada in 2021 after introducing the beverage the year prior with a Super Bowl commercial—rival PepsiCo is continuing to invest in the growing market.
Energy drink brand Rockstar, which PepsiCo purchased for $3.85 billion in 2020, recently announced a new partnership with Angus Cloud, the actor best known for playing a drug dealer with a tender heart in HBO’s hit drama Euphoria.
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