Super Bowl

Coca-Cola's Super Bowl Spot Stars Jonah Hill and Martin Scorsese

Ad is beverage giant's biggest product launch in years

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Have you ever found yourself at a party late in the evening with plans to meet a friend, only to have that friend flake out? Well, Coca-Cola wants you to know it feels your pain.

During the Super Bowl this Sunday, the beverage giant will premiere an ad campaign for Coca-Cola Energy, starring actor Jonah Hill and Oscar-winning director Martin Scorsese.

The 60-second spot, to air at the beginning of the game’s second quarter, opens with Scorsese in the midst of a festive costume fete.

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