Rick and Morty Will Make Their First Super Bowl Splash in Pringles Ad

The show's creators wrote the 30-second spot featuring Pickle Rick flavor

Pringles is back in the Big Game for the third year running, this time with the help of everyone’s favorite animated and irreverent sci-fi adventuring duo: Rick and Morty.

The collaborative spot with Adult Swim will continue the theme of flavor stacking—nesting different chip flavors on top of one another to create new combinations—from the cylindrically-contained chip brand.

“We knew we could have so much fun with that message in a very authentic way,” said Jill King, svp of marketing and partnerships at Adult Swim.

The Super Bowl appearance will kick off a yearlong partnership between the two brands, which will include special edition Rick and Morty flavors and experiential components.



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