There’s plenty of data pointing to the growing need for plus-size fashion, whether it’s Plunkett Research’s findings that 68% of American women are wearing a size 14 or above, or that, according to market research firm NPD, one-third of women consumers believe they’re plus-size.
Companies like Modcloth, Target and Reformation are attempting to fill that clothing need for plus-size women by introducing more sizes or coming up with brands like Ava and Viv at Target specifically dedicated to this group.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in