With fewer people in a hurry to rush out the door in the morning during months of quarantine, sales of eggs, bagels, fruit and pancakes have seen a lift.
“Breakfast is back, and oatmeal is as relevant as ever,” said Kristin Kroepfl, vp of marketing and CMO of Quaker Foods North America, a division of PepsiCo.
In addition to the Quaker brand, Quaker Foods North America also oversees pancake mix and syrup brand Pearl Milling Company, formerly known as Aunt Jemima, along with the cereals Life and Cap’n Crunch.
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