CPG & Grocery

Quaker Oats Wants to Take a Bigger Bite of Breakfast

The brand has a new spot starring NFL legends Drew Brees, Jerry Rice and Jerome Bettis

drew brees eating oatmeal
Last year, Quaker Foods North America generated $2.74 billion in net revenue.Quaker Oats
By Paul Hiebert

October 20, 2021

With fewer people in a hurry to rush out the door in the morning during months of quarantine, sales of eggs, bagels, fruit and pancakes have seen a lift.

The Business of Marketing

Don't miss The Business of Marketing podcast featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Paul Hiebert

Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.

Recommended articles
Related Articles

CPG & Grocery

Grove Collaborative Names New CMO as It Looks to Drive Awareness

By Paul Hiebert

person with a beer

CPG & Grocery

Even Before Many Bars Closed, Americans Were Drinking From Home

By Paul Hiebert

CPG & Grocery

Danone Jumps Into Plant-Based Coffee Creamers With a New Brand

By Paul Hiebert

a woman in a kitchen holding tupperware

CPG & Grocery

Tupperware Is Having a Great Year, and It’s Not Just Because of the Pandemic

By Paul Hiebert

Microlearning
View All


Understanding How Social Values Can Help Brands Build Trust and Make Connections


How to Use Video at Every Stage of the Customer Journey


Connected TV Enables Effective Audience-First Advertising


Subscriber Onboarding and Engagement Done Right

You Might Like


The Metaverse Explained

By Dept


Creator Karen X Shares Her Secret to Successful Brand Partnerships

By Guia Golden


Your Complete Guide to CTV Audience Data

By MNTN


The Keys to Optimizing Your Next Digital Campaign

By Similarweb