Kind Aims to Disrupt Breakfast With Ready-to-Eat Smoothie Bowls

The snack brand’s latest product arrives as Americans continue to eat at home

a spoonful of acai and granola on a purple background
Cold cereal sales have remained flat during the pandemic. Kind

Kind, the company widely known for its snack bars, has a new breakfast offering: smoothie bowls.

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@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.