Piercing Shop Studs Targets Gen Z With a Vivacious and Welcoming Environment

The brand has raised $3 million in funding


Unlike the mall kiosks of yesterday’s world, Studs, a new digitally native brand built around piercing and jewelry, opens its doors to a generation of consumers that want piercings in a more bubbly and welcoming space.

With a gleaming neon sign, a made-for-Instagram photo wall and private piercing rooms, Studs is entering a market long dominated by mall retailers such as Claire’s (which declared bankruptcy in March 2018 before getting back on its feet in October 2018) and Piercing Pagoda.

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