Nike Joins the Movement of Brands Launching Subscription Services That Target Kids

The company tested the new model for 2 years

An Adventure Club box and shoes from Nike's subscription package for kids
The subscription package comes in three different options to choose from: quarterly, bimonthly and monthly. NIKE

For a 55-year-old company, Nike can still learn a few new tricks. Its most recent: Nike Adventure Club, a subscription service for kids.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.