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For a 55-year-old company, Nike can still learn a few new tricks. Its most recent: Nike Adventure Club, a subscription service for kids.
Nike joins the growing movement of legacy retailers and brands like Walmart, American Eagle and others that are working with subscription business to gain more insight about the online customer—and secure a reoccurring revenue model.
“The try-at-home subscription model is something that’s clearly gaining traction,” said Greg Alvo, CEO and founder of Ordergroove, an enterprise commerce company.