Neighborhood Goods Opens in NYC to Target a Different Type of Customer

DTC retailer's second location is in Manhattan's Chelsea Market

As legacy brands from the past surge back to life, such as Toys R Us and Lord & Taylor, newer department store models continue to expand as well.

Earlier this week, retail startup Neighborhood Goods, which stocks mostly direct-to-consumer brands, opened its second store in New York’s Chelsea Market. Its first shop, in Plano, Texas, opened for business in late 2018, before receiving an $11 million Series A in September 2019. The company also has additional plans for a third store in Austin, Texas.

Matt Alexander, Neighborhood Goods’ CEO and cofounder, said the Manhattan location serves a different type of customer, one who’s a bit more familiar with the DTC brands it stocks or a tourist looking for a unique gift.

“In SoHo, there’s a huge amount of vacancy, and it would make sense for us to be there—but we’re relatively redundant in this sort of format,” Alexander said.



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