Most People Have Not Heard of the Circular Economy. Marketers Can Help

Data from an Adweek-Morning Consult survey shows there's an opportunity for brands to educate

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As companies shift to more circular systems—meaning those that avoid drawing on virgin materials or result in landfill-bound end products—a new set of terminology is emerging to help define how that plays out across industries.

While startups like For Days, Blueland and Thousand Fell have built circularity into their business models, even mainstream shops like like H&M, Coca-Cola and Athleta have incorporated circularity language into their messaging in recent years to communicate how sustainability efforts have grown.

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