Michaels Crafts a Retail Media Network

It’s the latest retailer to monetize first-party data via on- and off-site advertising

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Arts and crafts retailer Michaels has officially jumped on the retail media network bandwagon.

In partnership with advertising company Criteo, Michaels’ network will offer sponsored products and display ads on Michaels.com, as well as off-site advertising.

According to the company, the end result will be a better customer experience with “increased discovery of relevant products through non-intrusive advertising while driving new revenue streams for the retailer.”

On the other side of the coin, the brands and agencies connected to Criteo’s retail media platform will have access to Michaels’ audience, which includes millions of what the retailer calls “makers.”




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