McDonald’s Serves Up Branded Merch Online for the First Time

Fast-food operator unveils ecommerce shop that sells branded goods year-round

McDonald's online products
Fans can purchase McDonald’s products ranging from Happy Meal ornaments to McFlurry journals. McDonald's

Leading up to the holidays, McDonald’s is offering its customers a permanent place online called the Golden Arches Unlimited to shop its branded goods, the fast-food chain said.

@RichCollings Richard Collings is a retail reporter at Adweek.