As protesters take to the streets in cities across the United States, spurred by the death of Black Minneapolis resident George Floyd beneath the knee of a police officer, brands have shown a new level of willingness to voice their opposition to police brutality.
Today, one of the world’s largest brands, McDonald’s, has joined the conversation with a bold spot from Wieden + Kennedy New York that directly names and memorializes seven Black Americans killed by police or shot to death while unarmed: Trayvon Martin, Michael Brown, Alton Sterling, Botham Jean, Atatiana Jefferson, Ahmaud Arbery and Floyd.
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