Marketers Can Take a Page Out of Human Resources' Book to Manage a Brand's Reputation

By teaming up, they'll help their companies attract both talent and customers

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While experts have long advocated for eliminating silos within companies, the marketing and human resources teams have historically never had much reason to collaborate. In fact, they’re kind of polar opposites: One is distinctly external while the other is internally focused.

Now, however, HR priorities like recruitment, retention and relationships are increasingly becoming key marketing focuses as well. That’s because marketers are realizing the hiring process impacts overall branding—and revenue—so they are working more closely with HR to ensure a better overall experience.

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This story first appeared in the Nov. 21, 2022, issue of Adweek magazine. Click here to subscribe.