Love Instacart? Now You Can Wear It

The grocery delivery platform hopes streetwear will appeal to younger shoppers

While the design has changed over time, a carrot has been part of pickup and delivery service Instacart‘s logo since it launched in 2012. The vegetable now serves as the centerpiece of a limited-edition capsule collection the company is releasing, created with California-based streetwear designer Anwar Carrots to celebrate its 10th anniversary.

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