With Its Grocery Business Booming, Instacart Shifts Its Focus to Advertising

Total sales among brands running ads on the platform have increased more than 200%

Instacart’s ad business started taking shape once Seth Dallaire, Amazon’s former vp of global ad sales, joined as chief revenue officer in 2019. Instacart

Few companies have benefited more from the hike in people buying bread, milk and bananas online during the pandemic than Instacart.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.