Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Lee Applbaum has spent his career marketing tequila at Patrón, navigating the retail space at Target and, more recently, embracing the chaos of the uncharted cannabis industry. After years of experience under his belt, he has set off to disrupt and redefine a new territory: aviation.