Kristin Cavallari Built a Brand Without Using Her Name

The former reality TV star is moving away from the spotlight

Kristin Cavallari doesn’t want to be the face of her brand. As the founder and chief executive officer of skin care and jewelry company Uncommon James, the former reality TV personality set out to create an empire that could stand on its own reputation.

At Brandweek Miami, the former Laguna Beach and The Hills star sat down with Adweek editor Jason Lynch to talk about life after on-air sunbathing and shopping. When launching her own brand, Cavallari shared that learning from her errors was often more rewarding than basking in her success.

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