The Kellogg Company, maker of Froot Loops, Frosted Flakes and Rice Krispies, has long tried to convince the American public it’s acceptable to eat cereal outside the home and at times other than breakfast.
In 2016, for example, Kellogg’s opened the first of two cereal cafés in New York. A few years later, the company turned Apple Jacks, Corn Pops and other cereal brands into a line of snacks meant for munching on throughout the day.
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