Kellogg's Goes Jumbo, Converting Beloved Cereals Into Super-Sized Snacks

Four iconic breakfast staples are getting blown up for better snacking

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Move over, boring, normal-sized flakes, pops, loops and clusters: Kellogg’s Jumbo Snax are the newer, bigger and bolder cereal treat.

The Michigan-based food manufacturing company has blasted a giant ray at four of its iconic breakfast staples—Froot Loops, Apple Jacks, Corn Pops and Frosted Flakes—enlarging them into super-sized bites. Instead of being perfectly suited for floating in bowls of milk, Jumbo Snax have been specifically produced and packaged for grazing, with Frosted Flakes being pressed into Tiger Paw shapes.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in