CPG & Grocery

Kellogg's Goes Jumbo, Converting Beloved Cereals Into Super-Sized Snacks

Four iconic breakfast staples are getting blown up for better snacking

jumbo snax packages
The new jumbo product line from Kellogg's enlarges fan-favorite cereals and packages them for ideal snacking. The Kellogg Company
By Mónica Marie Zorrilla

May 12, 2020

Move over, boring, normal-sized flakes, pops, loops and clusters: Kellogg’s Jumbo Snax are the newer, bigger and bolder cereal treat.

Mónica Marie Zorrilla

Mónica is a breaking news reporter at Adweek.

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