If you’re suddenly seeing Jameson Irish whiskey everywhere, you’re not just craving a drink.
The brand, owned by French spirits maker Pernod Ricard, is running a global ad campaign that’s also its biggest U.S push in more than a decade.
A 30-second TV spot featuring Irish actor and comedian Aisling Bea shows a variety of people connecting with others around them, often with a glass of Jameson in hand.
“Our campaign is a reminder that the best times are those where we open ourselves—and our social circles—up to the unexpected, genuine and often everyday moments of life,” said Pam Forbus, CMO of North America at Pernod Ricard.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in