Inside Walmart’s Quest to Become the Go-To Retailer for Pickup and Delivery

The retail giant isn’t giving up on in-refrigerator delivery

Screenshot of Walmart's in-refridgerator delivery
Walmart's chief customer officer is confident consumers will eventually warm to in-home delivery options. Walmart

Walmart confirmed it is not advertising in the Super Bowl this year, which means its 2020 debut will remain the U.S. retail giant’s sole appearance as an official big game advertiser for at least another year.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
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