Inside the Insta-Worthy Kiddie Pool for Adults in the City

Minnidip courts the urban hipster in search of fun for grown-ups

The "That's Banana(leave)s!" pool allowed anyone to dip in style for $45. Minnidip

By Robert Klara

June 5, 2020

Key insight:

Upstart brands can succeed by finding a niche between established categories.

Emily Vaca was blazing a career path in the ad agency world when she gave it all up for swimming pools.

Robert Klara

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.