Challenger Brands

Inside the Insta-Worthy Kiddie Pool for Adults in the City

Minnidip courts the urban hipster in search of fun for grown-ups

The "That's Banana(leave)s!" pool allowed anyone to dip in style for $45. Minnidip

By Robert Klara

June 5, 2020

Emily Vaca was blazing a career path in the ad agency world when she gave it all up for swimming pools.

Robert Klara
@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
Recommended articles
You Might Like

Mastering the Intimacy of the Inbox Has Paid Off for Marriott

By Kara Trivunovic

150 Marketing Execs Share Their Outlook for the Post-Pandemic World

By CleverTap

Are You Really Listening to the Conversation on Social?

By NetBase Quid

4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation

By Cognitiv

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"commerce"}