Why Amazon Prime Is Expanding to Other Online Retailers

As usual, the ecommerce giant stands to benefit most of all

Amazon has spent nearly 30 years encouraging shoppers to buy directly from Amazon.com. Now, however, a new program is “extending its tentacles out to other sites,” as one analyst put it, encouraging customer purchases elsewhere.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...