Best Buy Follows Prime and Walmart+ with Its Own Membership Pilot

But will customers pay $200 a year for another program?

a photo of the outside of a best buy store
Best Buy Beta boasts free installation and unlimited technical support. Smith Collection/Gado/Getty Images

Best Buy has started testing a membership program, Best Buy Beta, which will initially be found in about 60 of its 1,000 U.S. stores.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}