Infographic: What (and Who) Influences Women to Consider New Products

Nielsen found they're looking for proven value

According to Nielsen, women consume dozens of hours of media a week. Within that consumption come ads, so the research firm also looked at how ads influence women to try new products in a disparate age of brand disloyalty. Data shows women are really looking for proven value, and are likely to be heavily influenced through recommendations of friends and family. Media that may sway women’s minds include billboards (27%) or social networks (22%).

Click for more from this issue

This story first appeared in the Dec. 9, 2019, issue of Adweek magazine. Click here to subscribe.