In the Chicken Sandwich Wars, KFC Has a Major Advantage

The Colonel may be late to the premium fried chicken sandwich game, but don't count him out

kfc restaurant
KFC is testing the new version of its fried chicken sandwich only at select Orlando, Fla., restaurants. Getty Images

As the competition to make the best fast-food chicken sandwich intensifies, with KFC testing its own pickle-topped fillet, the chain has a clear advantage over its rivals: footprint.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.
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